Industry News - Ark Group Bring Kayland Back to UK

Report by planetFear
Friday 15th June 2012

Kayland has appointed The Ark Group to drive its re-introduction into the UK and Ireland.

Kayland originated from the mountains of North East Italy and has a long history of producing hand crafted quality mountain footwear. In 2005 Kayland was taken into the Novation group and so began a partnership between classical footwear production with modern materials and technology.

As part of its expansion Kayland approached the Ark Group to provide its sales team for the UK and Ireland. Ark has been involved with footwear since 1995 when the founder of the Ark Group (Andy Williams) worked with Chris Brasher in The Brasher Boot Company.

"A footwear buyer from the world famous Lillywhites in Piccadilly once told me that to sell footwear you have to understand feet and that is one of our skills" says Andy Williams, from Ark.

"The new partnership between Kayland and Ark is a perfect fit. Already strong commitment has been given from a number of major retailers."

"Kayland is a technical mountain brand and will be sold best by retailers who have similar products on their shelves and staff who understand how to fit footwear" says Tom Williams MD of Ark "The brand will provide prompt deliveries, good training and good instore support."

For Kayland Luca Businaro MD of Novation group says

"We are very proud of this new partnership and look forward to facing a positive year thanks to the strong commitment that Ark has demonstrated since the beginning of our cooperation. Kayland is constantly focused on the manufacturing of high quality and technical mountain shoes conceived to satisfy the different consumer needs offering the best fit and superior performances".

The Ark Group are also responsible for the UK distribution for OMM, Optimus, Katadyn, Trek'n'Eat,  Nordisk, Peronin, Emergency Foods, Yeti, Rivers West and Bush Baby. 

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