Unprecedented Coverage of UTMB 2012

Report by Nik Cook
Wednesday 15th August 2012

The North Face® Ultra-Trail du Mont-Blanc® Web - TV  


No matter from which continent, everybody can follow the of The North Face ® Ultra-Trail du Mont Blanc ® races thanks to a new and premier Web-TV showing this event and implemented by the organisation. Friends or families of the 6 000 participants who cannot be in Chamonix will now be able to follow and see their runners! Press, partners or simply those passionate about open country running may also benefit.



First screening Monday 27th August, followed as from Thursday morning, by a non-stop broadcast for 84 hours!The first images, the first sounds, the first vibes and the first emotions... The start of the Petite Trotte à Léon, Monday August 27th at 22:00 will be the first meeting. This preview will launch the official The North Face® Ultra-Trail du Mont-Blanc® Web-TV site, as from Thursday August 30th -06:00- for the start of the TDS, there will be non-stop live coverage until 20:00 Sunday September 2nd.


An international WEB-TVWith more than 6 000 runners, 73 nationalities and 44% of the participants not speaking French, the  The North Face®Ultra-Trail du Mont-Blanc® Web-TV will be available in two languages : English and French. On the welcome page, all you have to do is to click the flag corresponding to the language you prefer.New reports in English, subtitled reports, continuous information in Shakespeare's language; the whole world is going tofollow this mythical race!


Web-tv + LiveTrail or how to follow the elite runner of your choice!5 Web cams are installed at key points along the route. Their position is clearly indicated to the runners as well as to all Internet users connected on ultratrail.tv. Thanks to the internet follow-up LiveTrail (accessible also from the Web-TV), every Internet user can plan the rough hour of passage of the runner they are following at the point where one of Webcams is situated. These improvised appointments will allow friends, family ....to see them from the other side of the world. In a click it will be possible to find oneself at the heart of the race! Even if far away, everybody can see and follow their favourite runners as well as the race leader!The starts and finishes of the four races: PTL™, TDS™, CCC® and UTMB® will be filmed and the information, broadcast continuously, allowing for minute by minute follow-up of the races.


Direct newsEach day, from Thursday until Sunday, the meetings are at 09:00, 13:00 and 20:00 for the live 15 minutes news broadcasts. Presented by Gilles Chappaz, for France, Keith Byrne for the English speakers, who will give the up to date information concerning the races, the weather conditions in the presence of one of Météo France's meteorologists, Yann Giezendanner or Gilles Brunot, and they will also welcome numerous guests into the studio.


Reports and magazinesBetween the live-coverage and the news reports, numerous other reports will be available. One list of 6 themes will give access to all the different facets of this event:1- the races (organisation, volunteers, information, etc.)2- Mont Blanc Country - trail-running Country : broadcasts recorded in the mountains (OEil de l'EMHM) - the territories (Pays du Mont-Blanc, Vallée d'Aoste, Vallée du Trail Chamonix)3- race portraits
4- technical advice
5- health (medical research, anti-doping measures,...)
6- Broadcasting of all the conferences
All these broadcasts will be available throughout the year because the Web TV remains active and accessibale through all year round.


Broadcasting of press conferencesThe 2 press conferences - the official pre-race conference, Thursday August 30th from 18:00 to 19:30 and the post race conference Sunday September 2nd 11:30 - 12:30, with all the winners, will also be broadcast in full and available under heading n° 6.


More!the The North Face® Ultra-Trail du Mont-Blanc® Web-TV will be continually shown on a giant screen in the window of theThe North Face shop in Chamonix !- The First International Conference of Trail Runners - September 3rd in Courmayeur - will also be filmed in full and broadcast on the site.- Throughout the following year, the Web-TV will be accessible at ultratrail.tv to allow internet users to re-live the best moments of the event.


A professional team!The birth of this Web-TV will not be possible without:

-      Dailymotion (Rémi Leclancher) who hosts The North Face® Ultra-Trail du Mont-Blanc® web-TV:www.dailymotion.com/ultratrailtv and therefore enabling thousands of internet users to see all the broadcasts.

-      Mouss Production society, coordinators in the production of Web-TV.-      The EMHM whose media hub assures the semi-live reports from the heart of the mountains.-      Serac Production responsible for the production of HD images and aerial views.-      Focale Production, management production.-      Gilles Chappaz, presenter and Pierre-Etienne Léonard, France TV, both journalists.-      Keith Byrne (The North Face) for the presentation of the news in English.-      Vincent Delebarre and Nicolas Mermoud, high-level athletes, who will be the sports experts at the heart of the races! Nicolas Mermoud and Antoine Terray, perfectly bilingual (French/English) will a guarantee the internationality of the animation.-      Via Numerica will guarantee the connection through fibre optics
-      Live-Trail, for the following up of the runners on the internet
-      Fabrice Perrin and Nathalie Ecuer responsible for broadcasting the information and for the FaceBook animation and www.ultratrailmb.com
-      ...


And the specific partners in the Web-TV project,The North Face, la Vallée de Chamonix Mont-Blanc, la Vallée d'Aoste, Saint-Gervais, Julbo, Mitsubishi, Payot-Pertin, Best Mont Blanc, Petzl, Vibram, Overstim.s, Dailymotion, via numerica,...These are all partners of this project in addition of being partners of the event itself.



Programme for the 10th
Numerous animations are taking place all along the route and in the 3 countries concerned.
All the races finish in Chamonix-Mont-Blanc, from 23:00 Thursday August 30th until 16:30 Sunday September 2nd.  Great ambiance guaranteed!


Monday August 27th15:00 : Race-bib distribution for the  PTLTM in Chamonix-Mont-Blanc
22:00 : Start of the PTLTM from the place de l'Amitié, Chamonix-Mont-Blanc


Wednesday August 29th10:00-19:00 : Centre sportif de Chamonix race-bib distribution CCC®/TDSTM/UTMB®10:00- 20:00 : Place du Mont-Blanc, the Ultra-Trail® Salon


Thursday August 30th07:00 : Town centre Courmayeur (Italy)  : Start of the TDSTM10:00-20:00 : Chamonix, Place du Mont-Blanc, the Ultra-Trail® Salon10:00-19:00 : Centre sportif de Chamonix, race-bib distribution UTMB® et CCC®
21:00 : First TDSTM  finishers


Friday August 31st09:00-16:30 : Place du Mont-Blanc, the Ultra-Trail® Salon
All day, arrival of TDSTM runners
10:00 : Town centre Courmayeur (Italy) : Start of the CCC®
18:30 : Start of the UTMB®21:00 : First CCC® finishers


Saturday September 1stAll morning, last CCC® runners12:00 : TDSTM and CCC® prize-giving15:00 : First UTMB® finishersArrival of finishers throughout the night


Sunday September 2ndThroughout the day arrival of finishers in Chamonix11:30 - 12:30 :  Press conference in the Majestic with the CCC®, TDSTM and UTMB® winners15:45 : Official The North Face® Ultra Trail du Mont Blanc® closing ceremony16:00 : Last PTLTM and UTMB® finishers 


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